自我、绿色消费情境与消费者-绿色品牌关系建立

张启尧, 孙习祥, 才凌惠

Self, Green Consumption Situation and Relationship Building between Consumers and Green Brands

ZHANG Qi-yao, SUN Xi-xiang, CAI Ling-hui

贵州财经大学学报 . 2016, (01): 70 -80 .