消费者感知价值与B2B成分品牌购买意向—

卢宏亮, 魏怡, 张岩, 樊文翔

Study on Consumers' Perceived Value and Purchase Intention of B2B Ingredient Brand:The Moderating Role of Objective Knowledge

LU Hong-liang, WEI Yi, ZHANG Yan, FAN Wen-xiang

. 2017, (05): 10 -19 .