›› 2018 ›› Issue (04): 54-62.

• 工商管理 • 上一篇    下一篇

基于企业综合实力及增长率战略模型的实证分析

邢鹤1, 赵春雷1, 唐定芬2   

  1. 1. 吉林农业大学 经济管理学院, 吉林 长春 130118;
    2. 长春科技学院 财经管理分院, 吉林 长春 130000
  • 收稿日期:2018-04-15 出版日期:2018-07-15 发布日期:2018-07-17
  • 作者简介:邢鹤(1979-),女,吉林长春人,吉林农业大学讲师,在读博士,研究方向为企业战略与营销管理;赵春雷(1964-),女,吉林长春人,吉林农业大学经济管理学院教授,研究方向为营销战略与营销管理;唐定芬(1979-),女,重庆人,长春科技学院财经管理学院副教授,研究方向为企业管理。
  • 基金资助:

    国家教育部合作协同育人项目:校企合作之高新技术企业会计政策选择研究(项目编号201701020114)

An Empirical Analysis Based on the Strategic Strength of Enterprise Comprehensive Strength and Growth Rate

XING He1, ZHAO Chun-lei1, TANG Ding-fen2   

  1. 1. School of economics and management, Jilin Agricultural University, Changchun, Jilin 130118, China;
    2. finance and Management Branch of Changchun Institute of science and technology, Changchun, Jilin, 130000, China
  • Received:2018-04-15 Online:2018-07-15 Published:2018-07-17

摘要: 战略制定是企业管理领域中一个重要的研究热点,近年来许多专家和学者开始关注企业管理与战略目标理论基础。为了提高企业在市场经济下的核心竞争力,使得企业可以拥有更高的综合实力,根据相关理论基础提出基于定量分析的企业综合实力及其增长率模型,将该战略模型所在目标函数的横轴设置为整体实力,纵轴设置为整体实力增长率。按照全面性和可靠性等原则建立企业综合实力指标评价系统,使用SPSS数据分析软件对获得的指标数据进行要素分析,计算出各个待评价企业的最终综合实力评分和综合实力增长率。通过对我国重点行业相关企业数据的分析与研究,验证企业综合实力及增长率战略模型具有实用性和可靠性,可以为企业制定恰当的未来发展战略,为企业管理奠定正确的战略理论基础。

关键词: 企业综合实力, 增长率, 指标评价系统, 企业竞争力, 要素分析, 战略制定

Abstract: Strategy formulation is an important research hotspot in the field of enterprise management. In recent years, many experts and scholars began to pay attention to the theoretical basis of enterprise management and strategic objectives. In order to improve the core competitiveness of enterprises under the market economy and enable them to have higher overall strength, this paper proposes a comprehensive strength and growth rate strategy model based on quantitative analysis based on the relevant theoretical basis, and designs the strategic model where The abscissa of the objective function is the comprehensive strength, and the ordinate is the comprehensive strength growth rate. In accordance with the principles of comprehensiveness and reliability, this paper establishes the evaluation index system of comprehensive strength of enterprises, and uses SPSS data analysis software to carry out factor analysis on the obtained index data to calculate the final comprehensive strength score and comprehensive strength growth rate of each enterprise to be evaluated. Through the analysis and research of related enterprise data, it is practical and reliable to verify the comprehensive strength and growth rate of the strategic model of the enterprise, and it can provide the enterprise with an appropriate strategy for the development and management of business and provide the managers with the correct theoretical basis for strategic decision-making.

Key words: enterprise comprehensive strength, growth rate, evaluation index system, enterprise competitiveness, factor analysis, strategy formulation

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