贵州财经大学学报

贵州财经大学学报 ›› 2022 ›› Issue (01): 66-74.

• 贫困与发展· 乡村振兴 • 上一篇    下一篇

农村电商公共服务体系建设何以破解农副产品产销困境——来自贵州省全链条型服务体系的实践证据

丁煌1, 任洋2   

  1. 1. 武汉大学, 湖北 武汉 430072;
    2. 电子科技大学, 四川 成都 611731
  • 收稿日期:2021-09-25 出版日期:2022-01-15 发布日期:2022-02-23
  • 通讯作者: 任洋(1989—)(通讯作者), 陕西汉中人, 电子科技大学公共管理学院副教授
  • 作者简介:丁煌(1964—), 男, 河南息县人, 武汉大学"珞珈学者"特聘教授、国家治理与公共政策研究中心主任
  • 基金资助:
    贵州省"研究阐释习近平总书记视察贵州重要讲话精神"重大专项课题"新发展格局下贵州深入实施数字经济战略的着力点和政策支撑体系研究"(课题编号: 21GZZB11)和国家自然科学基金项目"地方政府公共政策执行行为选择机制的演化博弈分析"(批准号: 72174155)

How the construction of rural e-commerce public service system solves the dilemma of agricultural and sideline products production and marketing - Practical evidence from the whole chain service system of Guizhou province

DING Huang1, REN Yang2   

  1. 1. Wuhan University, Wuhan, Hubei 430072, China;
    2. University of Electronic Science and Technology, Chengdu, Sichuan 611731, China
  • Received:2021-09-25 Online:2022-01-15 Published:2022-02-23

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摘要： 探究如何有效建设农村电商公共服务体系, 帮助各类农业生产主体与农村电商解决农副产品的产销困境是当前各级政府和学界共同关注的问题。本文在对农村电商全链条型服务体系科学内涵的阐释基础之上, 基于"多重制度逻辑理论"分析框架, 揭示了该类型服务体系中不同主体的功能定位、互动机制与形成逻辑, 并利用以"黔货云仓"为核心载体的贵州农村电商全链条型服务体系案例素材, 梳理了全链条型服务体系的建设路径与实践效能。研究发现全链条型服务体系能有效促成农村电商形成集体行动, 有效弥合各类相关主体的多重激励裂隙, 进而破解乡镇农副产品的产销困境。这一农村电商公共服务供给模式, 能够给予各级地方政府一定的政策启示和实践参考。

关键词: 农村电商, 公共服务, 农副产品, 全链条型服务体系, 云仓

Abstract: Exploring how to effectively build the rural e-commerce public service system and helping various agricultural production entities and rural e-commerce units to solve the production and marketing dilemma of agricultural and sideline products is a common concern for governments and academic circles. After interpreting of the scientific connotation of the rural e-commerce whole chain service system, based on the analysis framework of the "multi-system logic theory", this paper reveals the functional positioning, interaction mechanism and formation logic of different subjects in this type of service system, and uses the rural e-commerce whole chain service system in Guizhou province, which uses "cloud warehouse of Qian commodity" as the core carrier, as case material, sorting out the construction path and practical effectiveness of the whole chain service system. The study found that the whole chain service system can effectively promote the formation of collective actions in rural e-commerce, effectively bridge the multiple incentive gaps of various related entities, and solve the dilemma of the production and marketing of agricultural and sideline products. This rural e-commerce public service supply model can give local governments at all levels certain policy enlightenment and practical reference.

Key words: rural e-commerce, public services, agricultural and sideline products, whole chain service system, cloud warehouse

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