亲环境购买行为溢出效应与内在机制研究——基于个人价值观、态度及认知的影响分析

贵州财经大学学报 ›› 2023 ›› Issue (06): 51-60.

• 工商管理 • 上一篇

亲环境购买行为溢出效应与内在机制研究——基于个人价值观、态度及认知的影响分析

王建华¹, 周瑾², 马玲¹

1. 江南大学商学院, 江苏无锡 214122;
2. 西安交通大学经济与金融学院, 陕西西安 710049

收稿日期:2022-06-12 发布日期:2023-12-02
作者简介:王建华(1979-),男,河南汝南人,博士,江南大学商学院教授,博士生导师,研究方向为农业经济管理;周瑾(1998-),女,安徽蚌埠人,西安交通大学经济与金融学院博士研究生,研究方向为能源与环境经济;马玲(1999-),女,河南信阳人,江南大学商学院硕士研究生,研究方向为绿色消费。
基金资助:
国家社会科学基金重大项目"食品安全社会共治与跨界合作机制研究"(20&ZD117)。

Spillover effect and internal mechanism of pro-environment purchasing behavior: Based on the analysis of the influence of personal values, attitudes and cognitive

WANG Jianhua¹, ZHOU Jin², MA Ling¹

1. School of Business, Jiangnan University, Wuxi, Jiangsu 214122, China;
2. School of Economics and Finance, Xi'an Jiaotong University, Xi'an, Shaanxi 710049, China

Received:2022-06-12 Published:2023-12-02

摘要/Abstract

摘要： 在多重环境治理和环境保护模式下,促进公众采取亲环境行为是有效提高当前环境治理效率的方式。基于溢出效应理论,以苏皖两省839份消费者样本数据为例,利用倾向得分匹配(PSM)实证探究消费者亲环境购买行为对其他亲环境行为的溢出效应,运用Ologit和CMA模型进一步挖掘内在机制。研究发现:权威从众价值观、环境态度和亲环境购买认知显著影响消费者的亲环境购买行为;亲环境购买行为对社会环保主义和环保媒介使用行为存在正向溢出效应,但对物品回收行为没有显著的行为溢出;进一步的内在机理分析得出,环境自我认同在亲环境购买行为正向溢出效应中发挥中介作用。

关键词: 亲环境行为, 亲环境购买行为, 溢出效应, PSM-Ologit模型, CMA模型

Abstract: Under multiple modes of environmental governance and protection, promoting the public to adopt pro-environment behavior is an effective way to improve the efficiency of current environmental governance. Based on the spillover effect theory, this paper taking 839 consumer samples from Jiangsu and Anhui provinces as examples to explore the spillover effect of consumers' pro-environment purchasing behaviors on other pro-environment behaviors by using Propensity Score Matching (PSM). Then, the Ologit and CMA models was used to further explore the internal mechanism. The results show that authoritative conformity values, environmental attitudes and pro-environment purchasing cognition significantly affect consumers' pro-environment purchasing behavior. Pro-environment purchasing behavior has a positive spillover effect on social environmentalism and environmental media use behavior, but there is no significant spillover effect on item recycling behavior. Further internal mechanism analysis shows that environmental self-identity plays a mediating role in the positive spillover effect of pro-environment purchasing behavior.

Key words: pro-environment behavior, pro-environment buying behavior, spillover effect, PSM-Ologit model, CMA model

中图分类号:

C913.3

王建华, 周瑾, 马玲. 亲环境购买行为溢出效应与内在机制研究——基于个人价值观、态度及认知的影响分析[J]. 贵州财经大学学报, 2023(06): 51-60.

WANG Jianhua, ZHOU Jin, MA Ling. Spillover effect and internal mechanism of pro-environment purchasing behavior: Based on the analysis of the influence of personal values, attitudes and cognitive[J]. Journal of Guizhou University of Finance and Economics, 2023(06): 51-60.

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亲环境购买行为溢出效应与内在机制研究——基于个人价值观、态度及认知的影响分析

Spillover effect and internal mechanism of pro-environment purchasing behavior: Based on the analysis of the influence of personal values, attitudes and cognitive

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