贵州财经大学学报

贵州财经大学学报 ›› 2022 ›› Issue (04): 81-90.

• 贫困与发展 • 上一篇    

传统村落居民地方依恋对旅游支持的影响机制研究

陈怡梦, 成锦   

  1. 贵州商学院 旅游管理学院, 贵州 贵阳 550017;中南大学 商学院, 湖南 长沙 410083
  • 收稿日期:2021-08-16 发布日期:2022-07-22
  • 作者简介:陈怡梦(1981—),女,贵州织金人,贵州商学院旅游管理学院副教授,研究方向为旅游心理、旅游消费者行为;成锦(1993—),女,湖南湘潭人,中南大学商学院博士研究生,研究方向为旅游者行为。

The Influence Mechanism of Traditional Village Residents’ Place Attachment on Support for Tourism

CHEN Yi-meng, CHENG Jin   

  1. School of Tourism Management, Guizhou University of Commerce, Guiyang, Guizhou 550017, China;Business School of Central South University, Changsha, Hunan 410083, China
  • Received:2021-08-16 Published:2022-07-22

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摘要： 本研究基于依恋理论,建构以居民地方依恋(地方认同、地方依赖)为自变量,社区总体满意度为中介变量,地方经济发展水平和居民-旅游经济依赖程度为调节变量,旅游支持为因变量的整合模型。以贵州省黔东南苗寨、侗寨为案例地,共收集到254份有效问卷,利用结构方程模型检验研究假设。研究发现:地方认同、地方依赖、社区总体满意度对旅游支持影响显著;社区总体满意度起到部分中介作用;地方认同对旅游支持的影响随居民-旅游经济依赖程度加强而增强,社区总体满意度对旅游支持的影响随着村落经济发展水平提升而增强。通过直接作用、中介作用及边界条件探讨,论证了居民地方依恋对旅游支持影响机理,对旅游目的地规划与管理具有理论和实践意义。

关键词: 地方依恋, 旅游支持, 依恋理论

Abstract: Based on attachment theory to construct an integrated model including place attachment (place identity and place dependence) as independent variables, overall community satisfactions as a mediation variable, support for tourism as a dependent variable, dependence on tourism economy (yes/no) and tourism economy development (high/low) as two moderation variables. Data are obtained from a random sample of 254 residents of Miao and Dong traditional villages, Qiandongnan, Guizhou Province. The hypotheses are tested by the structural equation model. Results show that place identity and place dependence are positively related to community satisfaction; place identity, place dependence, and community satisfaction significantly influence tourism support; the partial mediating role of overall community satisfaction is examined; and moderating role of dependence on tourism economy (yes/no) and tourism economy development (high/low) were examined. By exploring the direct effect, indirect effect and boundary conditions, the mechanism of place attachment on residents’ support for tourism is demonstrated. The findings make theoretical and practical implications for tourist destination planning and management.

Key words: place attachment, support for tourism, attachment theory

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