Abstract: The domestic research on visionary leadership has been stuck at the theoretical level. In recent years, visionary leadership in smart enterprise attracted increasing attention to researchers. Yet it is at this initial stage. The visionary leadership in smart enterprise an important incentive on employee creativity. Data are collected from smart enterprises in Yangtze Delta area. The paper uses hierarchical regression, structural equation and bootstrapping to make statistical analysis. It is resulted that: the visionary leadership has a positive effect on employee creativity. Creative self-efficacy mediates the effects of visionary leadership and job security on employee creativity. Furthermore, the indirect effect of visionary leadership on creativity will be moderated by job security. These results enrich the theory of leadership style and provide valuable practical significance for the smart enterprise management entrepreneurs.

Key words: smart enterprises, visionary leadership, job security, creative self-efficacy, employee creativity