Abstract: Chinese retailing format has been changed and transited since 2004, which emerging formats have developed quickly while traditional formats have adapted to the changing environment. Based on the macro-level statistic data from 2004 to 2013, this paper constructs a model of influencing factors to Chinese retailing format. By using factor analysis, the author finds that there are five main factors reflecting the whole environment. Then the paper makes a regression analysis between sales, assets, main business' profit and the five factors. The retailing formats are representative by Department store, Supermarket, Electronic appliance and electronics, Non-store retailing and Mailing and others. The paper finds that investment of transportation, warehouse and mailing is reverse relation with the three indicators. The possible reason is maybe that the investment diversified traffic leading to decentrality and variety of retailing format. Meanwhile, the variables related to investment all contribute to retailers' assets. The delivery volume plays a very direct positive role in the development of Non-store retailing, Mailing and others.

Key words: retailing format, innovation, transition