Abstract: Poverty-causing factors of poverty-stricken people in ethnic minority areas are diverse and complex, and their manifestations are special and diverse. Insufficient endogenous power has become a key problem restricting the process of poverty alleviation. The results show that cultural perspectives should be included in poverty reduction and development practice, which can help poor people build up self-confidence in development, reshape development culture and explore new development paths. In view of this, poverty alleviation and development based on culture should focus on exploring the excellent elements of national culture for development; developing culture in practice to provide a catalyst for stimulating the endogenous motive force of the poor; building a platform and space for development, creating conditions for stimulating the development self-confidence of the poor, so as to promote the stable poverty alleviation of the poor in ethnic areas.

Key words: ethnic minorities, national culture, poverty reduction and development, endogenous power, cultural perspective