Abstract: There are many factors for poverty. The prevention and control of the return to poverty requires that the root causes be accurately aimed at and precise efforts be exerted from multiple perspectives. From the government's point of view, the backslide to poverty mainly results from the causes including the lack of follow-up policy support, the "performance orientation" in poverty alleviation, the lack of endogenous motivation in the methods of poverty alleviation and the market risks encountered in the "Three Changes" reform. For farmers, their "lazy thinking", their own quality and belief, force majeure factors, and failure in employment and entrepreneurship may also lead to the return of poverty. Therefore, we should change the ways of poverty alleviation by means of funds and materials, prevent the backslide to poverty with industrial support, further improve the rural cooperative medical system and the practice of poverty alleviation by education, and coordinate the government's assistance resources so as to achieve the common development in poverty alleviation. At the same time, we should construct multi-dimensional anti-poverty measures by stimulating the endogenous motive force of the poor people, curbing foolishness, supporting intelligence, and strengthening the cultural construction of the township sages.

Key words: rural revitalization, return to poverty, prevention and control