Abstract: Using micro-data of own farming households, marketization factors are included in the research of social capital and poverty governance issues, and also non-linear regression models are used to examine the role and impact of social capital on rural poverty reduction under the influence of marketization. It is found that both social capital and marketization can reduce poverty to a certain extent, but different dimensions and levels of social capital in the context of marketization have certain differences in reducing poverty in rural areas. Among them, excluding marketization factors, social networks of farmers’ families and social trust can significantly reduce the incidence of poverty. Along with the marketization process, the role of social capital in reducing rural as a whole has weakened, whereas family social networks and village social trust can significantly reduce poverty. At the same time, the effect of human resources on poverty reduction based on the "strong relationships" of farmers’ families decreases with increasing marketization, whereas the information effect based on the "weak relationship" of farmers’ households increases with the improvement of the degree of marketization.

Key words: social capital, rural poverty reduction, marketization, weak relationship