Abstract: On the basis of trust theory, the paper explores the influence of elements of trust on the sharing economy behavior in the view of different roles. Based on the conceptual model of trust mechanism and the empirical research, the results show that in the perspective of demand-side, trust in peer (ability, benevolence and integrity), trust in platform’s benevolence and trust in product’ ability have positive effects on the intention to consume, while in the perspective of supply-side, trust in platform (ability, benevolence and integrity) and trust in peer’s ability have positive effects on the intention to supply. It can be seen demand-side concerns more on interpersonal trust, whereas supply-side pays more attention to platform-based trust. In addition, demand-side focuses more on trust in platfom and peer’s benevolence, whereas supply-demand stresses more on trust in platfom and peer’s ability.

Key words: sharing economy, ability trust, integrity trust, benevolence trust