A Research on Performance Improvement Configuration of Location Strategy-CSR Strategy Collaboration

Abstract

Abstract: Based on the optimal distinction between strategic differentiation ("To be Different") and legal consistency ("To be Same"), we use the qualitative comparative analysis (QCA) method to explore the configuration of location strategy-CSR strategy collaboration to realize corporate performance improvement. The research shows that:First, there are three different ways to achieve significant performance in strategic collaboration, which can be summarized as global-resource-superiority driven, region-innovation-driven and region-market-seeking. Second, we integrate the "uniqueness mechanism" of location strategy and the "legitimacy mechanism" of CSR strategy, and try to explain how enterprises "go out" to obtain sustained competitive advantages and significant performance by integrative perspective. Third, through the propensity score matching (PSM) test, it is found that global-commercial resource-driven, region-innovation-driven and region-market-seeking enterprises can achieve performance improvement through positive strategic synergy.

Key words: location choice, CSR strategy, optimal distinctiveness, configuration, qualitative comparative analysis

CLC Number:

F279.23

WANG You-chun, WANG Yi-min, LI Feng-juan. A Research on Performance Improvement Configuration of Location Strategy-CSR Strategy Collaboration[J]. Journal of Guizhou University of Finance and Economics, 2021(06): 77-86.

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