Abstract: This study focuses on the rural revitalization in the "post-poverty alleviation era". Taking Tengtou Village, Fenghua District, Ningbo City as a case, using qualitative research methods, this study systematically analyzes the basis, process, methods and effects of empowerment from the perspective of empowerment theory. The research finds that the basis of rural revitalization and empowerment is the main body of "agriculture, countryside and farmers", and the potential and superior resources contained in the main body constitute the leading factors of endogenous empowerment. There is a dialectical relationship of interaction and coordination between endogenous and exogenous empowerment, which can produce the layer by layer expansion effect and interactive sustainable effect of empowerment. The path to effectively enhance the sustainable effect of empowerment is to realize the two-way interaction between them. The best result of empowerment is the formation of internal and external sustainable effects, and its essence is the deepening and transmission of the endogenous power of rural revitalization. As a result, rural revitalization should give multi-dimensional empowerment to agriculture, rural areas and farmers, give full play to the main role of "agriculture, rural areas and farmers", interactively use endogenous empowerment and exogenous empowerment and other ways to stimulate the continuous deepening, linkage development and cross subject and cross region transmission of its endogenous power, so as to achieve the sustainable effect of empowerment, and finally accelerate rural revitalization and achieve common prosperity.

Key words: rural revitalization, endogenous power, sustainable development