Abstract: Farmer cooperatives connect small farmers without difference by playing the function of mutual assistance and cooperation, promote the effective connection between small farmers and modern agriculture, and enhance the sense of economic gain of farmers. Previous studies on the contribution of sense of gain have mainly focused on the theoretical cognitive level, with relatively few literature analyzing the impact of sense of gain from an empirical perspective. This paper takes Chongqing four rural revitalization of national key support county 1022 peasant households as sample, in the construction of economic sense exponential model, on the basis of reference "counterfactual analysis framework" and multiple linear regression and other statistical thinking, progressive step by step to answer the farmer cooperatives can ascend into social farmers economy get feeling, how to improve farmers get feeling, And the key issues such as the significant factors affecting the sense of economic gain of the participating farmers. The results show that the mutual assistance and cooperation function of farmer cooperatives can significantly improve the sense of economic gain of farmers, and the empirical results still hold after solving the endogeneity problem. The gender of household head and land elements had significant positive effects on the sense of economic gain of the participating farmers. Further analysis shows that joining farmers’ cooperatives can improve farmers’ sense of economic gain by reducing production costs, resolving production risks and expanding marketing channels. So, this paper puts forward further emphasize the leading role of farmers’ cooperatives on farmers, continue to encourage small farmers to actively participate in farmers’ cooperative development, from the cost of production, the production risk and marketing channel three aspects to deepen the cooperative benefit coupling mechanism, to strengthen the government’s guiding power of farmer cooperatives operation and policy incentive system construction.

Key words: sense of economic gain, farmers’ cooperative, industry revitalization, propensity score matching(PSM), chongqing