Abstract: The new quality productive forces represent a new development of Marxist productive force theory in China and are an important theoretical contribution to Xi Jinping's economic thought. With the continuous advancement of the new wave of technological and industrial revolutions, the development of the tourism industry has shifted to relying on technological innovation and high-efficiency new quality productive forces. In the era of digital intelligence, the self-renewal of digital-intelligent elements, creative elements, ecological elements, and talent elements is driving the transformation of traditional tourism productive forces toward digitalization, intelligence, and sustainability. This evolution creates new forms of tourism labor materials, labor objects, and laborers, fostering innovation in new tourism business models, the reform of traditional models, and the enhancement of service capabilities. Accordingly, it is essential to deepen supply-side structural reforms in the tourism industry, optimize the allocation of productive elements, and strengthen the cultivation of versatile talent. By leveraging creativity and technology as driving forces, service quality and industrial efficiency can be improved, thereby promoting the high-quality development of tourism. This provides policy guidance for achieving fundamental changes in the quality, efficiency, and driving forces of the tourism industry and for building a modern tourism industrial system.

Key words: new quality productive forces, high-quality development of tourism industry, marxist theory of productive forces, strategic base, intrinsic mechanism, practical paths