Abstract: Public cultural services, as the main way to revitalize rural culture, are a system and practice promoted by the government to serve the cultural life of the masses in order to safeguard villagers' cultural rights and maintain national cultural identity. The supply of rural public cultural services contains internal logics such as the value logic highlighted by public nature, the content logic reflected by cultural nature, the action logic depicted by service nature, and the innovative logic prominent by technology, which influence and determine the picture of rural public cultural service supply. In the supply of public cultural services, local governments, as the main providers of rural public cultural services, are deeply influenced by political concepts, power and responsibility structures, and interest relations, resulting in one-way administrative supply, selective strategic supply, and uniform standardized supply, thus falling into the realistic predicament of rural public cultural service supply. Therefore, in the process of promoting Chinese-style modernization through the comprehensive revitalization of rural areas, it is necessary to optimize the supply mechanism of public cultural services, shape a supply value centered on the people, have multiple subjects cooperate collaboratively, integrate cultural resources through digital empowerment, and provide differentiated supply between urban and rural areas, so as to promote the cultural revitalization of rural areas and lay an intrinsic value foundation and provide spiritual guidance for rural revitalization.

Key words: rural revitalization, supply of public cultural services, local government, cultural revitalization, chinese modernization