Abstract: The "concurrent post holder" policy aims to enhance rural governance efficacy by entrusting village cadres with multiple roles. What specific role conflicts do these cadres face? How are these conflicts generated and how can they be resolved? Existing research has not provided clear answers. Acting as the "administrative grassroots," these cadres assume multifaceted roles in policy implementation, such as being perceived as an Omnipotent Illusion, acting as a Resource Broker, serving as a Political Agent, and performing as an Inspection Performer. Based on multiple role theory and through a case study of a typical village in City B, Shaanxi Province, this research investigates the formation mechanisms and adaptive pathways for these role conflicts. The study finds that the conflicts primarily manifest in four types: expectations, interests, time-and-energy, and values. Their roots lie in the deviation of policy implementation from intended goals, the imbalance between political pressure and interest demands, insufficient cadre capacity, and irreconcilable value differences. Consequently, systematic adjustments are required across four dimensions: institutional clarification, task focus, administrative decentralization, and resource optimization.

Key words: Role Conflict, Rural Revitalization, Administrative Grassroots, Village Chief Executive