贵州财经大学学报

›› 2017 ›› Issue (05): 30-40.

• 工商管理 • 上一篇    下一篇

雇主品牌与员工创新行为关系研究

姜友文, 王祯敏, 宋金城   

  1. 贵州财经大学 工商学院, 贵州 贵阳 550025
  • 收稿日期:2017-03-05 出版日期:2017-09-15 发布日期:2017-10-13
  • 作者简介:姜友文(1975-),湖南新化人,管理学博士,贵州财经大学工商学院副教授,研究方向人力资源管理;王祯敏(1979-),贵州贵阳人,贵州财经大学工商学院副教授,研究方向为人力资源管理;宋金城(1992-),山东潍坊人,贵州财经大学工商学院人力资源管理专业2015级硕士研究生,研究方向为人力资源管理。

A Study on the Relationship between Employer Brand and Employee's Innovative Behavior

JIANG You-wen, WANG Zhen-min, SONG Jin-cheng   

  1. Guizhou University of Finance and Economics, School of Business Administration, Guiyang Guizhou 550025, China
  • Received:2017-03-05 Online:2017-09-15 Published:2017-10-13

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摘要： 把员工创新行为作为因变量，把雇主品牌作为自变量，把工作幸福感作为中介变量，把职业韧性作为调节变量，构建了一个揭示雇主品牌对员工创新行为的影响效果及影响机制的模型。通过对81家企业的946名在职员工进行问卷调查，采用多层线性模型技术对样本数据进行统计分析，研究发现：（1）雇主品牌正向影响员工工作幸福感与创新行为；（2）工作幸福感显著正向影响创新行为，工作幸福感在雇主品牌与员工创新行为之间起部分中介作用；（3）职业韧性在工作幸福感与创新行为的关系中起正向调节作用，职业韧性越强，工作幸福感对创新行为的影响作用越强。

关键词: 雇主品牌, 员工创新行为, 工作幸福感, 职业韧性

Abstract: This article aims to reveal the influence mechanism of employer brand on employee's innovative behavior.With employee innovation behavior as dependent variable, employer brand as independent variable, working happiness as mediating variable, career resilience as moderating variable,the author constructs a mechanism model among variables. Using the data of 946 employees from 81 companies and HLM analysis technique,results are shown as follows:firstly,employer brand has significantly positive effects on working happiness and employee's innovative behavior; secondly,working happiness has significantly positive effect on employee's innovative behavior,and also partially plays a mediating role in the relationship between employer brand and innovative behavior; thirdly,career resilience plays a positive moderation role in the relationship between working happiness and employee's innovative behavior,namely career resilience with higher degree leads to stronger effect of working happiness on innovative behavior.These findings not only help to further enrich the achievements of employer brand and innovative behavior theory,but also provide useful inspiration for human resource management practice.

Key words: employer brand, employee's innovative behavior, working happiness, career resilience

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