Journal of Guizhou University of Finance and Economics

›› 2018 ›› Issue (03): 102-110.

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Study on the factors influence ethnics areas residents'attitude to tourismdevelopment and their resources protection behavior based on SEM

PANG Juan1,2,3, HE Yuan-qing1, SUN Jin-ling1,2,3, HE Ze1,3   

  1. 1. State Key Laboratory of Cryospheric Science, Northwest Institute of Eco-Environmental and Resource, CAS, Lanzhou, Ganshu 73000, China;
    2. Lanzhou University of Technology, School of Economics and Management, Lanzhou, Ganshu 730050, China;
    3. University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2018-01-11 Online:2018-05-15 Published:2018-05-22

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Abstract: A structural relationship model consists of five factors was proposed. The model is based upon 322 questionnaires by world culture heritage site residents of NAXI Minority in Lijiang. The influencing factors of residents' attitude to tourism development and their resources protection behavior were tested by utilizing structural equation modeling approach involving Confirmatory Factor Analysis.The results show that:(1) Perceived economic benefits and cultural benefits have significant positive effects on residents' attitude to tourism development, whereas perceived economic costs and cultural costs have significant negative effects on residents' attitude to tourism development. (2) Perceived economic benefits, cultural benefits and environment benefits have significant positive effects on residents' resources protection behavior, whereas perceived cultural costs and environment costs have significant negative effects on residents' resources protection behavior. (3)Place attachment had an indirect positive effect on residents' attitude towards tourism development through the perceived economic benefits and cultural benefits, and had an indirect negative effect on residents' attitude towards tourism development through the perceived economic costs. Place attachment had an indirect positive effect on residents' resources protection behavior through the perceived economic, cultural and environment benefits.(4) Community involvement had an indirect positive effect on residents' attitude towards tourism development through the perceived economic and cultural benefits, and had an indirect negative effect on attitude towards tourism development through the perceived economic costs. Community involvement had an indirect positive effect on residents' resources protection behavior through the perceived economic, cultural and environment benefits, and had an indirect negative effect on residents' resources protection behavior through the perceived environment costs.(5) There are different factors that influence residents' attitude to tourism development and their resources protection behavior.

Key words: place attachment, perception of tourism impacts, attitude, resources protection behavior, structural equation model

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