Abstract: The cultural industries poverty alleviation model based on household model shows that the policy not only changes household's production and family welfare level by investing cultural resources, but also reduces the resource and environmental constraints in poor areas. In addition, the non-competitiveness of intangible inputs of production reduces the cost of poverty alleviation and stabilizes poverty alleviation. The Evaluation of Farmer Painting Poverty Alleviation Project in Guizhou using the difference in difference (DID) and the data of the rural family survey data of the World Bank(2006-2017) finds the policy can lead to an additional 22.6% increase in the annual per capita income growth of poor families, and the effect is still significant after considering the policy intensity and quality. According to theory of mediation effects, the policy indirectly increases the per capita income of families by increasing the production time and sales income of cultural products, which results in the poor families to invest an additional 348 hours of cultural product production every year and obtain 9670 yuan of sales income of farmers' paintings. Estimates of the annual and cumulative poverty reduction rates show that the policy also has significant poverty reduction effects. The average annual and cumulative poverty reduction rates of the eight village groups covered by the project can be increased by 7.69% and 13.82% respectively. The estimated annual effect of the policy shows that the cultural industries poverty alleviation project can increase income and alleviate poverty.

Key words: cultural industrial poverty alleviation, agricultural household model, farmer painting, DID