Abstract: Poverty alleviation and development have become the focus of attention at all levels of government.At the same time,China faces the dilemma of increasing urban residents' demand but insufficient urban supply and excessive supply but insufficient demand in poverty-stricken areas.Under such a dual background,the analysis of consumption poverty alleviation policy from the perspective of policy tools has both theoretical and practical significance. Using content analysis and quantitative analysis, 16 provincial and municipal policies from 2018 to the present were selected as samples, and their policy tools were coded to construct a three-dimensional analysis framework of basic policy, institutional pressure and behavioral motivation hypothesis. The research results show that the existing consumption poverty alleviation policy has problems such as unreasonable internal structure and difficulty in maintaining policy effects for a long time. In the future, we should pay attention to the rationality of the application of policy tools, improving the balance of internal structure, strengthening the overall planning of policy tools, avoiding the short-term effects of policy effects, enhance synergy between policy tools and play a combined policy.

Key words: policy tools, consumer poverty alleviation, content analysis, sustainable