Abstract: Actively guiding the orderly transfer of land is an important way to realize rural revitalization. Based on the data of China household Tracking Survey (CFPS2016 and CFPS2018), the panel Logit model was used to analyze the impact and mechanism of internet use, information acquisition and social capital acquisition ability on the transfer of agricultural land from the perspective of non-agricultural income, and discussed the impact of Internet use, urbanization and market integration on the transfer of agricultural land. Furthermore, the optimization path of farmland transfer under internet use was proposed. The results show that internet use significantly promotes land transfer, and the relationship between non-agricultural income and land transfer is u-shaped. The internet's ability to acquire information and social capital not only promotes labor transfer and increases non-agricultural income, but also promotes the transfer of agricultural land. Internet use has a more significant promoting effect on the transfer of agricultural land from households with higher education, higher income and non-agricultural employment, and there is an obvious complementary effect between internet use, urbanization and marketization, and the integrated development of the two is conducive to promoting the transfer of agricultural land. Therefore, this paper proposes an optimal path of farmland transfer under the use of Internet, in order to provide some reference for promoting the orderly transfer of farmland.

Key words: internet use, agricultural land transfer, information acquisition, social capital acquisition, optimal path