Journal of Guizhou University of Finance and Economics ›› 2024 ›› Issue (06): 89-99.

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Research on the collaborative governance of artificial intelligence social responsibility in the consumer market: Driving models, mechanisms, and strategies

SHEN Pengyi1, PENG Dehui1, LIU Man2   

  1. 1. School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, 330013, China;
    2. Hospital, Jiangxi University of Finance and Economics, Nanchang, Jiangxi 330013, China
  • Received:2024-03-02 Online:2024-11-15 Published:2024-11-22

Abstract: This paper first proposes a driving model for artificial intelligence (AI) social responsibility collaborative governance in the consumer market from three aspects: internal and external driving factors, active and passive participation in collaboration, and driving results, and uses perceived AI credibility as the driving result; Secondly, based on the theory of collaborative governance, proposing external and internal collaborative governance mechanisms for the social responsibility of artificial intelligence in the consumer market; Finally, based on the theory of strategic social responsibility, the collaborative governance strategies for AI social responsibility in the consumer market is proposed from three aspects: society, enterprises and individuals. The research results are not only beneficial for promoting the scientific and rational application of AI technology in the consumer market, but also provide a theoretical basis for further promoting research on AI social responsibility.

Key words: consumption market, AI, social responsibility, collaborative governance

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