Abstract: This article examines the impact of policy marketing and policy implementation on the policy satisfaction of farmers in poverty-stricken areas by using the micro-survey data of rural households in the nine poverty-stricken areas in China in 2016 with 2649 samples. The empirical research found that:(1)Policy marketing can effectively help rural households in poverty-stricken areas to understand deeply relevant poverty alleviation policies and enhance their policy satisfaction. (2)The accurate implementation of poverty alleviation policies is also another important factor in enhancing farmers' policy satisfaction. It reflected in three aspects:the accurate identification of poverty households, the implementation of multiple poverty alleviation policies such as "Five types of poverty reduction policies", and the poverty exit mechanism. (3)Overall, farmers in poverty-stricken areas are basically satisfied with precision poverty reduction policies, and the policy marketing and policy implementation of precision poverty reduction policies have a heterogeneous effect on the policy satisfaction of different groups.

Key words: policy marketing, policy implementation, poverty reduction, policy satisfaction