Abstract: Based on 2013 CGSS data, study what the effect non-farm work experience will have on the famer's enjoyable level consumption of durable goods,taking into account the role of social capital. It is found that the non-farm work experience can affect famer's enjoyable level consumption of durable goods, and the effect is remarkable in the central area, but not in a remarkable way in the eastern area. The effect of social trust is greater than that of social norm、social participation in total. We should adjust measures to local conditions and enhance the famer's social net construction during working time, and broaden the peasant workers access to high quality、important information of the social network resources in order to expand the farmers' enjoyable level consumption of durable goods.

Key words: Non-farm work experience, Social capital, Durable goods consumption, Regional differences