A Study on the Relationship between Employer Brand and Employee's Innovative Behavior

Abstract

Abstract: This article aims to reveal the influence mechanism of employer brand on employee's innovative behavior.With employee innovation behavior as dependent variable, employer brand as independent variable, working happiness as mediating variable, career resilience as moderating variable,the author constructs a mechanism model among variables. Using the data of 946 employees from 81 companies and HLM analysis technique,results are shown as follows:firstly,employer brand has significantly positive effects on working happiness and employee's innovative behavior; secondly,working happiness has significantly positive effect on employee's innovative behavior,and also partially plays a mediating role in the relationship between employer brand and innovative behavior; thirdly,career resilience plays a positive moderation role in the relationship between working happiness and employee's innovative behavior,namely career resilience with higher degree leads to stronger effect of working happiness on innovative behavior.These findings not only help to further enrich the achievements of employer brand and innovative behavior theory,but also provide useful inspiration for human resource management practice.

Key words: employer brand, employee's innovative behavior, working happiness, career resilience

CLC Number:

F270.7

JIANG You-wen, WANG Zhen-min, SONG Jin-cheng. A Study on the Relationship between Employer Brand and Employee's Innovative Behavior[J]. , 2017(05): 30-40.

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